Where to export Toys, games, sports equipment
Product code 95 · Product intelligence for Toys, games, sports equipment
Top importing markets
Where demand is. Ranked by what each country imported in 2025. Growth is the yearly rate since 2022.
| # | Country | Imports | Share | Growth | Buyers listed |
|---|---|---|---|---|---|
| 1 | USA |
$37.0bn
|
39.3% | -12.5% a year | - |
| 2 | Japan |
$8.1bn
|
8.6% | +1.5% a year | - |
| 3 | Netherlands |
$4.9bn
|
5.2% | -1.3% a year | - |
| 4 | Poland |
$4.9bn
|
5.2% | +9.0% a year | - |
| 5 | Australia |
$3.7bn
|
3.9% | -0.6% a year | - |
| 6 | Mexico |
$3.5bn
|
3.7% | +2.2% a year | - |
| 7 | Italy |
$3.4bn
|
3.6% | -1.2% a year | - |
| 8 | China |
$3.0bn
|
3.2% | +2.5% a year | - |
| 9 | China, Hong Kong SAR |
$2.8bn
|
3.0% | -4.1% a year | - |
| 10 | Rep. of Korea |
$2.7bn
|
2.9% | -4.5% a year | - |
| 11 | Austria |
$2.1bn
|
2.2% | +5.4% a year | - |
| 12 | Switzerland |
$1.6bn
|
1.7% | +4.5% a year | - |
| 13 | Brazil |
$1.3bn
|
1.4% | +15.5% a year | - |
| 14 | Singapore |
$1.1bn
|
1.2% | +7.4% a year | - |
| 15 | Denmark |
$1.1bn
|
1.2% | +0.5% a year | - |
Who supplies it
The leading exporting countries in 2025 (partial year, more countries still to report). These are the competitors, and the partners, in each market.
| # | Country | Exports | Share | Growth | Suppliers listed |
|---|---|---|---|---|---|
| 1 | China |
$78.4bn
|
57.4% | -8.8% a year | - |
| 2 | Germany |
$6.9bn
|
5.1% | +2.1% a year | - |
| 3 | USA |
$6.7bn
|
4.9% | -3.1% a year | - |
| 4 | Czechia |
$5.3bn
|
3.9% | +7.1% a year | - |
| 5 | Netherlands |
$5.0bn
|
3.6% | +5.6% a year | - |
| 6 | Japan |
$4.6bn
|
3.4% | +3.9% a year | - |
| 7 | Poland |
$3.8bn
|
2.8% | +6.4% a year | - |
| 8 | China, Hong Kong SAR |
$3.2bn
|
2.3% | -6.5% a year | - |
| 9 | Mexico |
$2.8bn
|
2.1% | +5.1% a year | - |
| 10 | Italy |
$2.4bn
|
1.7% | +6.4% a year | - |
| 11 | Austria |
$1.6bn
|
1.2% | +3.4% a year | - |
| 12 | Hungary |
$1.4bn
|
1.1% | +22.1% a year | - |
| 13 | Malaysia |
$1.4bn
|
1.0% | +21.2% a year | - |
| 14 | Denmark |
$1.1bn
|
0.8% | +6.9% a year | - |
| 15 | Indonesia |
$1.0bn
|
0.7% | +10.7% a year | - |
Find the companies behind the figures
ExporterIQ lists 4,438 buyers and 2,167 suppliers for this product. Most listed buyers are in United Kingdom. Subscribers see who they are, how they trade, and their verification status.
Trade figures are what each country reported to the UN (Comtrade), in US dollars. Imports are generally valued including cost, insurance and freight. A country is shown for a year only if it has reported. Growth compares the latest year with 2022. Company counts are companies listed on ExporterIQ and are not the whole market.